Finally, Merchants of Fine Wine

The story of Finally begins with the word itself – the realization of a long-anticipated journey toward creating a collection of wines that are made by vintners inspired by the truth of the land, by the mystery of the palate and by a commitment to quality that only comes from true passion unspoiled by the economic influences of so-called truth in numbers. Finally!

Our Portfolio

21 December 09

There are those who say that I think too much. Perhaps this is true … but it doesn’t mean that it is time wasted. After much thought, I have Finally figured out how to introduce our portfolio.

In the coming weeks, an area of the website will emerge leading you down a path of exploration. Like all explorers, you will need a road map of sorts. Something that tells you what’s in store. The family of wines that we have selected will be divided into two series: Winemaker and Winegrower. Why divide them? What differentiates them? What binds them?

This is what I have been thinking about. Why divide them? Because they are not the same. Some wines emerge as an expression of a vision of a wine grower that begins with the earth … one coming from the same hands that till the earth and graft the vines also stirring the lees and tasting from barrel. It is a longing, like a tidal pull that starts with the moon. Other wines begin with a wine maker’s love for a vineyard, for a soil strata or a varietal and becomes a dream of what the best each of these passions has to offer.

What binds them? Intuition. Instinctive knowing without the use of rational processes. Of course, any good Winegrower or Winemaker employs rational processes in order to make a balanced, drinkable, clean wine. But beyond this … it is that feeling. That persistent, pulsing sense of urgency that makes the need to express all that the earth has to offer the most important imaginable.

So while each expression is different, they both present a vision that is filled with passion and flavor.

Our First Shipment

03 December 09

We are very excited to announce that our first pallet of wine is scheduled for delivery the first week of January 2010. Keep watch for a new page on our website that will list our portfolio in detail with tasting notes, technical data and winemaker blogs that will be unique to our website.

Photos from Finally’s trip to visit Small Vines earlier this year.

Who is Finally Wine

21 November 09

We like to keep things short and sweet, but there are a few points we should cover—

Established in 2009, Finally wants to find great wineries that produce the undiscovered gems that everyone should get to enjoy. We’re not about what everyone has, or what everyone wants, we’re about the best and the most interesting wines “the what’s next, if you will. We know that searching for that which is Honestly Crafted will take us all over the world” we hope to bring the world home with us. We’ll find wineries, or they’ll find us, and then we’ll place their wine with caliber restaurants, shops, or distributors. Although every state has their own unique set of restrictions on wine makers, we’ll navigate the muddy waters for you. We will also travel the markets and meet sommeliers, retail representatives and critics to spread the news about your exciting wines. This is how the next cult wine is created — one palate at a time.

In addition, we are developing a set of additional services that will help communicate your presence to new audiences.

  • Brand development and implementation
  • Web Design + Development
  • Copywriting, text for your 3rd-party consumers as well as 2nd-party distributors or retailers.
  • Print Design + Publication
  • Social and traditional media marketing
  • United States import processing and label design

Oregon Pinot Camp

07 September 09

I was fortunate to be invited to Oregon Pinot Camp during the last days of June. This is a rare opportunity made available only through the generosity of and sponsorship by the community of wine makers of the Willamette Valley.

The first Pinot Camp was held in 2000 and was developed as a way to educate some of the country’s most important restauranteurs and retailers in all aspects of what makes this appellation so special, providing it the special palate of ingredients to make stellar wines of incredible quality. During three intense, all-consuming days we were guided through non-stop educational workshops covering everything from organic & biodynamic viticulture, soil analysis and vineyard management practices to varietal blind tasting techniques, winemaking skills and regional history.

To cap off each evening, we were serenaded with the song of the region as only heart-felt wines made with passion can sing. Paired with local salmon cooked on an open fire pit and oysters still briny from the seashore, I left mesmerized…transfixed by a region committed to camaraderie, sustainable viticulture and, above all, quality & expression in every glass. This experience sealed our commitment to adding a selection of these unique expressions to the portfolio of Finally Wine, understanding how important these expressions would be to our friends on the east coast.

So the hunt begins. I will return to the Willamette Valley at the end of September to volunteer with the harvest and visit with friends who create wines perfect for our portfolio – small production, limited release wines made with care. You know the kind we like … absolutely delicious!